If you’ve ever scrolled TikTok or Reddit looking for a curl product that actually works without costing $40 a bottle, you’ve probably seen someone raving about not your mother’s curl talk. This single line has become one of the most talked-about drugstore curl collections ever — and the hype is real.

In this giant, no-fluff guide, we’re covering every single detail so you can decide if not your mother’s curl talk deserves a spot in your shower.
First Things First: What Exactly Is Not Your Mother’s Curl Talk?
Not Your Mother’s Curl Talk is a complete curl-care system launched by Not Your Mother’s Haircare (a brand that’s been around since 2009 and is famous for affordable, trendy products). The Curl Talk collection dropped in late 2020 and quickly blew up because it checks every box:
- Made for wavy (2A–2C), curly (3A–3C), and many coily (4A–some 4B) textures
- Built around “Rice Curl Complex” (rice protein + keratin amino acids + enzymes)
- 100 % free of sulfates, silicones, parabens, gluten, drying alcohols, and mineral oil
- Leaping Bunny certified cruelty-free
- Smells like a creamy orange-vanilla dream
- Every bottle is $8–$11 (yes, really)
You can shop the entire official lineup here: Not Your Mother’s Curl Talk Collection1
The Full 2025 Product List (Everything Currently Available)
- Not Your Mother’s Curl Talk Curl Care Shampoo
- Not Your Mother’s Curl Talk Conditioner
- Not Your Mother’s Curl Talk Defining Cream (the #1 bestseller)
- Not Your Mother’s Curl Talk Frizz Control Sculpting Gel
- Not Your Mother’s Curl Talk Curl Activating Mousse (also called Activating Mousse)
- Not Your Mother’s Curl Talk Leave-In Conditioner
- Not Your Mother’s Curl Talk Refreshing Curl Mist
- Not Your Mother’s Curl Talk Soft Curl Foam (perfect for day-2 & day-3 refresh)
Who Loves Not Your Mother’s Curl Talk the Most? (Real Target Audience in 2025)
After reading thousands of not your mother’s curl talk reviews across Reddit, TikTok, Ulta, Amazon, and Target, here’s exactly who this line works best for:
- Wavy 2A–2C girls who want more clump and definition
- Classic 3A–3C curlies looking for bounce without crunch
- 4A curlies who layer it with a heavier leave-in
- Teens and college students on a tight budget
- Beginners who are just learning the Curly Girl Method
- Busy moms who need quick, reliable wash-and-go results
- Anyone who lives in humid climates (the frizz control is serious)
- People who refresh curls daily — the not your mother’s curl talk activating mousse and foam are refresh superstars
Who Might Want to Skip It (Be Honest)
- Extremely low-porosity hair that hates any protein (some people report build-up)
- Super high-porosity 4C hair that needs heavier butters and oils
- People who only buy $40+ boutique brands and turn their nose up at drugstore
- Anyone sensitive to fragrance (the scent is light, but it’s there)
Real 2025 User Reviews – Straight from the Internet
The biggest Reddit thread ever about this line (“What do we think of Not Your Mother’s?”) has over 350 comments and is still active in 2025. Here’s the honest breakdown:
The Wins (80–90 % of comments)
- “Not your mother’s curl talk defining cream is better than the $45 creams I’ve tried.”
- “Finally a mousse that doesn’t flake or feel sticky — not your mother’s curl talk mousse reviews don’t lie!”

- “I get 4-day hair with the cream + not your mother’s curl talk sculpting gel combo.”
- “My curls have never looked this defined on a $10 budget.”
- “The curl activates mousse and is perfect for refreshing without being washed.”
The Complaints (10–15 % of comments)
- “Too much protein for my low-porosity 2C hair — I had to clarify weekly.”
- “My scalp felt a little dry after a month of daily use.”
- “If you use too much gel it can get tacky.”
Read the full thread here: Reddit r/curlyhair – 350+ honest opinions
Does Not Your Mother’s Curl Talk Have Protein? (2025 Answer)
Yes — and that’s actually a feature, not a bug for most people.
The Rice Curl Complex contains hydrolyzed rice protein and keratin amino acids. It’s not a hardcore protein treatment like Olaplex or Aphogee, but it does give noticeable strength and elasticity after 2–3 weeks.
If you’re protein-sensitive, start slow (use stylers only 2–3 times a week).
What Does Not Your Mother’s Curl Talk Smell Like in 2025?
Still the same beloved creamy orange-vanilla scent. Think orange creamsicle meets vanilla cupcake — sweet but fresh. It fades nicely once hair is dry2.
How to Use Not Your Mother’s Curl Talk – The Exact Routine That Gives Salon Curls
Wash Day (Full Reset)
- Wet hair completely
- Apply not your mother’s curl talk shampoo – massage gently, rinse
- Apply not your mother’s curl talk conditioner from ends to roots, detangle with fingers or wide-tooth comb, leave in 3–10 minutes
- Rinse with cool water
- While dripping wet, section hair into 4–8 parts
- Apply not your mother’s curl talk leave-in conditioner (2–4 pumps per section)
- Glide not your mother’s curl talk defining cream over each section (quarter-size per section)
- Optional: Add not your mother’s curl talk frizz control sculpting gel or activating mousse for extra hold
- Praying hands + scrunch + plop with cotton T-shirt
- Air-dry or diffuse on low heat/cool shot
Refresh Days (Day 2, 3, 4)
- Spritz hair with water until damp
- Scrunch in 1–2 pumps of not your mother’s curl talk activating mousse or Soft Curl Foam
- Optional: Add a pea-size of defining cream to ends
- Scrunch again and go
Pro tip: Not your mother’s curl talk mousse is literally made for refreshing — it reactivates the product already in your hair.
Individual Product Deep Dives (With 2025 Updates)
Not Your Mother’s Curl Talk Defining Cream
- Texture: Thick but melts into hair
- Hold: Soft to medium
- Best for: Everyday wash-and-go, elongation, shine
- 2025 rating: 4.8/5 across 12,000+ reviews
- Famous for being a dupe of $38+ creams
Not Your Mother’s Curl Talk Frizz Control Sculpting Gel
- Hold: Medium-strong
- Finish: Cast that scrunches out completely
- Perfect for humidity or fine hair that needs control
Not Your Mother’s Curl Talk Activating Mousse
- Volume + soft hold + refresh power
- Zero crunch, zero flakes
- Many say it’s better than expensive mousses
Shampoo & Conditioner
- Low-lather, gentle cleanse
- Won’t strip natural oils but still feels clean
Where Can I Buy Not Your Mother’s Curl Talk in 2025?
Everywhere!

- Target (in-store and online — biggest selection)
- Ulta Beauty
- Walmart
- Amazon (fastest shipping)
- CVS, Walgreens, Rite Aid (selection varies)
- Official site for bundles and new launches
Frequently Asked Questions (Updated for 2025)
What is Not Your Mother’s Curl Talk?
It’s a complete, affordable curl-care line made for wavy (2A–2C), curly (3A–3C), and many coily (4A) hair types. Every product is sulfate-free, silicone-free, paraben-free, cruelty-free, and built with Rice Curl Complex for definition and strength.
Does Not Your Mother’s Curl Talk have protein?
Yes! It contains rice protein and keratin amino acids. Most people love the light protein boost, but very low-porosity or protein-sensitive hair should start slow and clarify weekly if needed.
What order do you use Not Your Mother’s Curl Talk products?
Wash day:
Shampoo → Conditioner → Leave-In Conditioner → Defining Cream → Gel or Mousse
Refresh day: Water + Activating Mousse or Soft Curl Foam
How to use Not Your Mother’s Curl Talk Defining Cream?
Apply a quarter- to palm-size amount (depending on hair length) to soaking-wet, sectioned hair. Rake and scrunch upward. Use alone for soft hold or layer gel/mousse on top for stronger hold.
How to use Not Your Mother’s Curl Talk mousse?
Shake well, turn upside down, dispense 2–4 golf-ball-sized pumps into your hand, scrunch into dripping-wet hair from ends to roots. Great for volume and next-day refresh.
How to use Not Your Mother’s Curl Talk Frizz Control Sculpting Gel?
After the defining cream, smooth a dime- to quarter-size amount over each section, then scrunch. Gives a cast that scrunches out to soft, frizz-free curls.
Can I use the defining cream and gel together?
Yes — this is the #1 combo! Cream first for moisture and softness, gel second for hold and frizz control.
Final Verdict – Is Not Your Mother’s Curl Talk Still Worth It in 2025?
After five years on the market and millions of bottles sold, not your mother’s curl talk is still one of the smartest purchases you can make for wavy-to-curly hair. The defining cream alone has replaced $40–$60 products for tens of thousands of people.
If you want defined, frizz-free, bouncy curls on a real budget — and you don’t hate a light sweet scent — this line belongs in your routine.
Start with these two holy-grail products:
- Not Your Mother’s Curl Talk Defining Cream
- Not Your Mother’s Curl Talk Activating Mousse
You’ll wonder why you ever spent more.
So tell us — have you tried not your mother’s curl talk yet? Which product changed your curl game the most: the defining cream, the mousse, the gel, or something else? Drop your hair type and your honest review below — the curly community wants to know!
References
- Official ingredients & collection – notyourmothers.com/curl-talk ↩︎
- Largest real-user discussion (350+ comments) – Reddit r/curlyhair thread 2023–2025 ↩︎

