Many new and experienced creators ask: how much does Facebook Reels pay per 1,000 views? This question is key if you make short videos on Facebook. You want to know if your time and effort will pay off. In this guide, we break down the real numbers for 2025. We use data from creator reports and platform updates. We also share tips to help you earn more1.
Facebook Reels can be a good way to make money. But payouts change a lot based on several things. Most creators see low rates per view. Still, smart strategies can boost your income. Let’s look at the facts.
Understanding Facebook Reels Monetization Basics
Facebook lets creators earn from Reels in different ways. The main one is ad revenue share. Ads show on or near your Reels. You get a part of the money from those ads.
Other options include:
- Stars: Viewers buy and send Stars to support you during lives or on videos.
- Subscriptions: Fans pay monthly for special content.
- Brand deals: Companies pay you to feature their products.
The big change in 2025? Many old programs ended on August 31. This includes Ads on Reels and Performance Bonuses in some forms. Meta switched to a new Facebook Content Monetization program. It covers all content types, including Reels. Payouts now depend on overall performance, not just Reels views.
This means how much does Facebook Reels pay per 1,000 views is not a fixed number. It varies by your audience, engagement, and ad quality.
What Is RPM and CPM in Facebook Reels?
Two key terms help explain earnings:
- CPM (Cost Per Mille): How much advertisers pay for 1,000 ad views.
- RPM (Revenue Per Mille): What you earn per 1,000 views after Facebook’s cut.
For Reels, RPM is the number most creators track. In 2025, the average Facebook Reels CPM ranges from $1 to $5. Your take-home RPM is often lower.
How Much Does Facebook Reels Pay Per 1,000 Views? Real Numbers for 2025
Here is the honest answer to how much does Facebook Reels pay per 1,000 views.
Most creators earn $1 to $8 per 1,000 views. The average sits around $4 to $6 for mixed audiences.
- Low end: $1 to $3 per 1,000 views. This happens with mostly international viewers or low-engagement content.
- High end: $8 to $20 or more. Rare, but possible with mostly US viewers and high-value niches like finance or tech.
Real examples from creator data:
- A cooking page with 90% US views earned about $0.26 per view (that’s $260 per 1,000 views? Wait, no – per 1,000).
- A comedy page with global views earned only $0.01 per 1,000 views.
- Average across many dashboards: $0.04 to $0.08 per view, meaning $4 to $8 per 1,000 views.
Why the big range? Only “monetizable” views count. These are full-screen views with ads. Many views don’t qualify.
For 1 million views:
- Typical payout: $4,000 to $8,000 if optimized.
- Low case: $1,000 or less.
Remember, these are for ad revenue. Add Stars or deals for more.
Factors That Affect Your Facebook Reels Payouts
Your earnings depend on these main factors. Focus here to improve your Facebook Reels money per view.
- Viewer Location Viewers from Tier 1 countries (US, UK, Canada, Australia) pay the most. US views can be 10-20 times higher than from other places. Target these audiences for better Facebook Reels CPM.
- Content Niche High-value topics like finance, tech, or health get better ads. Fun memes or pranks get lower rates.
- Engagement Likes, comments, shares, and watch time matter. High engagement tells Facebook to show your Reel more. This leads to more ads and higher pay.
- Video Quality and Length: Clear, fun Reels that loop well keep viewers watching. Longer watch time means more ad chances.
- Ad Inventory: Not every view gets an ad. It depends on the viewer’s country and time.
- Platform Changes After August 2025, the new program mixes all content. Reels alone may pay less than before.
Tips to boost pay:
- Post when Tier 1 viewers are online.
- Use trending sounds and hooks.
- Encourage comments.
Eligibility for Facebook Reels Monetization
To start earning, you need:
- At least 10,000 followers.
- 100,000 Reel plays in 30 days.
- 5 or more active Reels.
- Be in an eligible country (mostly Tier 1 and 2).
- Follow community rules – no strikes.
Join through Creator Studio. Approval takes time.
New creators: Build your page first. Focus on growth before money.
Comparing Facebook Reels to Other Platforms
Many creators post on multiple apps. Here’s how Facebook Reels income compares in 2025.
- YouTube Shorts: Often $0.01 to $0.10 per 1,000 views. Long-form YouTube pays much more ($3 to $20 per 1,000).
- TikTok: Creator Rewards pay $0.02 to $0.05 per 1,000 qualified views. Easier virality, but lower per view.
- Instagram Reels: Limited direct pay. Mostly bonuses or deals.
For 1 million views:
- Facebook Reels: $4,000–$8,000 (best case).
- YouTube Shorts: $100–$300.
- TikTok: $200–$400.
Facebook can pay better per view than TikTok. But YouTube wins for total income if you mix Shorts and long videos.
Personal tests show Facebook pushes Reels hard, leading to steady earnings.
Learn more comparisons in this guide:Facebook Reels vs YouTube Shorts vs TikTok payouts2.
Realistic Expectations for Creators
Don’t expect quick riches. Even with millions of views, ad revenue alone may not pay bills.
Example:
- 10 million views per month: $4,000–$8,000 at average rates.
- That’s good side income, but not full-time for most.
Top creators add:
- Brand sponsorships.
- Affiliate links.
- Fan subscriptions.
Use Reels to grow your audience. Then sell products or move fans to YouTube.
Tips to Maximize Your Facebook Reels Earnings
Follow these steps for better payouts.
- Target Tier 1 Audiences Use English, US trends, and post during US hours.
- Create Loopable Content. Make Reels that viewers watch again. This increases monetizable plays.
- Post Consistently Aim for 5–10 Reels per week.
- Boost Engagement: Ask questions in captions. Reply to comments.
- Diversify Income Turn on Stars. Seek brand deals.
- Track Performance Check Creator Studio for insights.
- Cross-Promote Share Reels on other platforms.
For detailed data, check this analysis of real payouts.
Common Myths About Facebook Reels Pay
Myth 1: You get $10–$20 per 1,000 views always.
No – that’s old data from bonus days.
Myth 2: Anyone can earn big fast.
Growth takes time and good content.
Myth 3: Reels pay more than long videos.
Often, the opposite is now.
How Facebook Calculates Payouts
Facebook looks at:
- Qualified views.
- Ad fill rate.
- Your share (around 55%).
Payouts come monthly if you hit $100.
Facebook Reels for Small Creators
New creators can qualify. Start small. Focus on fun content to grow followers.
Many small pages earn $100–$500 monthly with steady posts.
Viral Videos and High Payouts
Viral Reels can earn thousands. One hit with 100 million views? Potentially $40,000+ if optimized.
But virals are rare. Build steady content.
Other Ways to Earn on Facebook
Beyond views:
- Stars during their lives.
- Paid subscriptions.
- Shop tags for commissions.
These often pay more than ads.
Conclusion
How much does Facebook Reels pay per 1,000 views3? In 2025, expect $1–$8 on average, with $4–$6 most common. Top creators hit higher with smart targeting. Reels is great for growth and side income. But don’t rely only on ad views. Mix with other streams for real success. Facebook changes fast. Stay updated and test what works for you.