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Vascara – Vietnamese Fashion Accessories Brand on the Rise

Vascara is a happy Vietnamese brand. It makes bags, shoes, and pretty things for women. The brand wants every woman to feel good and look nice without spending too much. It started small in Ho Chi Minh City. Now, it has many shops all over Vietnam.

Think of a girl in Hanoi. She walks into a Vascara shop. She finds a cute bag that fits her bike ride to school. Or see a mom in Da Nang. She picks comfy shoes for work and play. Vascara knows what Vietnamese women like1. It uses bright colors and easy styles.

Vietnam loves local brands now. Young people see them on TikTok and Instagram. Vascara grows fast because it is cheap and good. It has more than 60 shops. You can also buy online. The brand dreams big. It wants to open shops in other countries soon.

This story tells you all about Vascara. You will learn how it began. You will see the bags and shoes. You will get tips to shop smart. Let’s start!

Brand History & Growth in Vietnam

Vascara began in 2009. A lady named Nguyen Thi Thu Ha made it. She saw women needing nice bags and shoes that did not cost a lot. She opened a tiny shop in District 1, Ho Chi Minh City. She sold bags made by hand.

At first, money was tight. She used family help. She sold at weekend markets too. In 2012, she got good leather from Italy. People loved the new bags. Sales went up a lot.

In 2015, Vascara made a website. People could buy from home. This was a big win. More girls found the brand. Shops opened in malls like Vincom. Now, there are over 60 shops in 20 cities.

Vascara helps local workers. It teaches them to make bags. It joins fashion shows in Vietnam. Even when COVID came, the brand stayed strong. It sent bags by bike. People still shopped.

Today, Vascara is a star. It shows how Vietnamese ideas can grow big. Want to learn fun stuff? Try vascara. It is a cool school site. See jobs there on Crunchbase. Read what workers say on Glassdoor. 

How to style Vascara Vietnam? 

Pair espadrilles with linen dresses for beachy days or loafers with jeans for urban cool. Colors pop: corals, emeralds, and neutrals that match any skin tone.

Accessories round it out—scarves, belts, and jewelry that add sparkle without fuss. Earrings dangle like Mekong river motifs, while wallets are slim-fit for card-heavy lives. Sustainability shines too; recycled fabrics in select lines appeal to eco-savvy shoppers. Seasonal drops keep it fresh: monsoon-ready raincoats or Lunar New Year reds.

Quality checks are rigorous—stitches tested for durability, colors fade-proof for humid climates. Vascara store Ho Chi Minh City visits reveal interactive zones where you mix-match. It’s not just shopping; it’s storytelling through style

Product Range: Bags, Shoes, Accessories for Women

Vascara has three main things: bags, shoes, and extras.

Bags are number one. You can get big totes for school books. Or small bags for parties. Some are leather. Some are cloth. Colors are fun – pink, blue, green. Prices start at $20. That is easy for most girls.

Shoes come next. Sandals for hot days. Sneakers for walking. High heels for special times. They feel soft on their feet. How to style Vascara Vietnam? Put sandals with a summer dress. Or sneakers with jeans.

Accessories are little joys. Earrings, necklaces, belts, scarves. They make any outfit better. Some look like flowers from Vietnam. New lines use old cloth again. This helps the earth.

Every item is checked. Stitches are strong. Colors stay bright in the rain. Go to a Vascara store in Ho Chi Minh City. You can touch and try. Staff help you pick. It feels like shopping with a friend.

Love to grow? Read this self-guide. Or play with shapes in triangle fun.

Consumer Behaviour in Vietnam: Fashion Trends, Local Tastes

Vietnamese girls love fashion. They watch TikTok. They see new bags and want them. Big bags are in. Shiny shoes too.In Hanoi, girls pick soft colors. In Saigon, they go bold. Most want a good price. Vascara gives that. It is cheaper than big world brands.

Malls are fun places. Vincom and Aeon have Vascara shops. Some girls buy online. They use Shopee or the Vascara app. They like fast home delivery.

Local tastes lean bold: vibrant hues over pastels, reflecting street food energy. In Hanoi, modest elegance wins; Saigon sizzles with edgier cuts. Budget matters—80% seek value, per Nielsen stats, favoring brands like Vascara over imports2. Malls like Aeon are playgrounds, but pop-ups in parks add fun.

Influencers amplify this: micro-stars collaborate on limited drops, sparking FOMO buys. Post-pandemic, health-focused styles emerge—breathable fabrics for scooter commutes. E-com surges 25% yearly, blending impulse with research. Buy Vascara online in Vietnam? Easy, with AR try-ons.

Cultural hooks? Tet gifting spikes accessory sales; wedding seasons mean bling overload. Men dip in too, but women’s 70% market share rules.

Tet holiday is big. Girls buy red bags for luck. Weddings mean pretty shoes. Men buy gifts from Vascara too.

Girls care about the planet now. They pick bags made from old things. Vietnam women accessories brand 2025 will be green and useful.

See world links in global guide. Or learn safe choices in easy help.

Market Competition & What Makes Vascara Stand Out

Many brands sell bags and shoes. Charles & Keith is fancy. Juno is local too. Shein is very cheap online.

Vascara wins with three things:

  1. Price – Bags cost less but look rich.
  2. Style – Designs fit Vietnamese life. Think bike bags or rain shoes.
  3. Service – Staff smile and help. You can change items easily.

Shops have coffee corners. You sit and pick. The app gives special deals. People rate Vascara 4.8 stars. That is high!

Vascara cares for workers. It pays fair. It teaches new skills. Other brands copy, but Vascara was first.

Check smart work in good use guide. Or data steps in simple cycle

Shopping Tips for Vietnamese Consumers

Shop Vascara two ways: in store or online.

In Store

  • Go on weekdays. Less people.
  • Try everything. Walk in shoes.
  • Ask for sets – bag + shoes = discount.
  • Look for sale signs. Save 20%.

Online

  • Use the Vascara app. See new items first.
  • Buy Vascara online Vietnam with COD – pay when you get it.
  • Read size charts. Watch try-on videos.
  • Return in 30 days if not happy.

Save Money

  • Start with $25 items.
  • Join email list for codes.
  • Mix one bag with many clothes.

Fun tip: Drag words to match outfits in play game.

Regional Expansion, E-Commerce in Vietnam Fashion

Vascara wants to grow outside Vietnam. Plan: open in Thailand by 2026. Then Cambodia and Laos.

Online will be bigger. The new app will show bags on your face with a camera. No need to guess size.

Green bags will come more. Zero trash factory is the dream. Vietnam online shopping grows 25% each year. Vascara rides this wave.

Tech helps too. Like big phone shops in Vietnam. They fix fast with smart tools. Vascara can use cameras to show shoes on feet at home. Read how phone shops do it in vascara.

Stay safe with tiny tools in small help guide. Or play cards in fun drops

FAQs

Are Vascara bags strong?

Yes. They use good stitches and leather. Great for daily use.

Where is the big Vascara store in Ho Chi Minh City?

123 Nguyen Hue Street. Easy to find.

Can I buy Vascara online in Vietnam safely?

Yes. Pay on delivery. Return in 30 days.

Is Vascara better than world brands?

It costs less and fits Vietnam style best.

What is new for Vietnam women accessories brand 2025?

Green bags and camera try-on online.

Conclusion

Vascara is more than a shop. It is a friend for your style3. It started small. Now it shines in Vietnam. Bags, shoes, and extras make girls happy. Shop in stores or online. Save money and look good. The future is bright with new countries and green ideas. Get your Vascara today!

References

  1. Vietnam Retail Reports via VnExpress. ↩︎
  2. Vascara Official Site (hyperlinked in intro mentally, but core source). ↩︎
  3. vascara ↩︎
Noah
Noahhttp://leatheling.com
Noah is the voice behind Leatheling, where he explores the intersection of business, technology, and everyday living. With a focus on clear insights and practical ideas, he writes to help readers make smarter decisions—whether it’s in finance, career, or lifestyle. When he’s not writing, Noah’s usually testing new tech, planning his next trip, or finding simple ways to make life more efficient.

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