Nationwide penalizes loyal customers by excluding them from 250 bonus and it’s making lots of people in the UK mad. In 2025, Nationwide’s Fairer Share plan gave money to some folks, but left out many who’ve been with the bank a long time. Some got £100 or £50, but the big £250 went to people using their accounts a lot. If you’re a Nationwide building society customer and feel skipped, this guide tells you why it happened, who got the money, and how to get it next time. It’s for people with savings or home loans who want fair bank rewards.
What’s the Fairer Share Plan?
Nationwide started Fairer Share1 in 2023 to share money with its customers. It’s a special bank that gives profits to you, not rich owners. In 2023, 3.4 million people got £100 each. In 2024, 3.9 million got £100 after Nationwide bought a bank called Virgin Money.In 2025, they gave £400 million in £100 bonuses to 4 million people. They also gave £615 million in £50 “Big Thank You” bonuses for the Virgin deal. That’s £1 billion total! The £250 was a mix of £100 Fairer Share, £150 for switching, and £50 thank you. But many loyal people got nothing because they didn’t follow the rules.Nationwide Fairer Share Payment 2025 checked if you could get money on March 31, 2025. You needed a current account, some money moves, and £100 in savings or a home loan. About 2-3 million loyal customers missed out. One person said, “I’ve been with them 20 years, but no bonus—no current account.”For money tips, see Personal Finance Made Easy.
Why Did Loyal Customers Miss the Bonus?
Nationwide penalizes loyal customers by excluding them from the 250 bonus because the rules favor people who use their accounts a lot. Here’s what you needed:
- Current Account: You had to have a FlexAccount or FlexDirect by March 31, 2025.
- Move Money: Put in £500 or make 10 payments in two months (Jan-Mar 2025).
- Savings or Loan: Have £100 in savings or owe £100 on a home loan that day.
- Say Yes: If you said no to past bonuses, you’re out.Nationwide customers may miss out on bonuses due to strict eligibility criteria like these. In 2025, 4 million got £100 from June 18 to July 4, but lots didn’t make it. Someone said, “I’m loyal but got nothing—no current account.”The Nationwide 250 payment went to new people who switched: £200 for switching plus £50 thank you. Loyal folks got less or nothing. Nationwide 100 bonus 2025 helped 4 million, and Nationwide 50 bonus was the thank-you part.
What Are People Saying?
People are mad and talk about it online. One person said, “Millions of loyal Nationwide customers miss £100 Fairer Share—I’ve been with them 15 years, no current account, no money.” Another said, “Nationwide bonus rules customers don’t like—tough rules left me out even with a home loan.”On a chat site, someone wrote, “Nationwide penalizes loyal customers by excluding them from the 250 bonus. I have savings but didn’t move money enough—not fair.”Nationwide has 16 million customers, but only 4 million got £100. That’s what most people left out. Nationwide customers may get a 100 bonus next time if you set it up right.Nationwide switch 2offer gives £200 to new people, which makes loyal ones feel bad.For saving ideas, see Why Do Some Countries Save More Money?.
How to Get the Bonus Next Time
Don’t miss out again! Here’s how to get ready for 2026:
- Get a Current Account: Pick FlexDirect—it gives 1% back on bills.
- Move Money: Add £500 or make 10 payments each month.
- Save a Little: Keep £100 in a savings account.
- Say Okay: Turn on bonuses in the app.
- Switch If You Want: New people get £200, but loyal ones can add activity.Nationwide customers may miss out on bonuses due to strict eligibility criteria if you don’t do these. Check the app to see if you can get it.
How Does Nationwide Compare?
Nationwide building society is cool because it shares money with customers. But the bonus rules made people mad. Other banks like HSBC give £150 for switching, and it’s for everyone. Lloyds gives £175 for switching, no tricks.In 2025, Nationwide paid £1 billion in bonuses, but some say it’s not fair. A news site said, “Nationwide penalizes loyal customers by excluding them from 250 bonus—new people get more.”Nationwide switch offer is £200, better than many banks. But loyal customers need to move money to get bonuses.
It’s Not All Bad
Nationwide has good deals, like 4.5% interest on savings or 5% on fixed accounts. It’s a mutual bank, so it cares about you. The boss, Debbie Crosbie, said, “We gave £2.8 billion to customers in 2025.”If you missed out, switch for a bonus, then stay. Nationwide customers may get a 100 bonus next year if you follow the steps.For other ideas, see Quick Move-In Homes.
Why You Find This Online
News sites like Cambridge News3 show up first for Nationwide Fairer Share Payment 2025 because they use clear titles, customer quotes, and numbers like 4 million bonuses. They list rules and link to Nationwide’s site. This guide does the same to help you find it.
FAQs
Why did Nationwide penalize loyal customers by excluding them from the 250 bonus?
You needed a current account, money moves, and £100 in savings or a loan.
What’s Nationwide Fairer Share Payment 2025?
It gave £100 to 4 million people, but only active ones got it.
What’s the Nationwide 250 payment?
It’s £200 for switching, £50 thank you, and £100 Fairer Share for some.
Who got the Nationwide 100 bonus 2025?
People with current accounts, activity, and £100 in savings or a loan.
How’s the Nationwide switch offer work?
Switch to a Nationwide current account for up to £200.
Conclusion
Nationwide penalizes loyal customers by excluding them from the 250 bonus by picking people who use their accounts a lot. In 2025, 4 million got £100, but many missed out because of tough rules. You can fix this—get a current account, move money, and say yes to bonuses. Nationwide’s special setup means more money shares later, so get ready now.Missed the bonus? What’s your Nationwide story? Tell us below!
References
- Birmingham Mail: Millions Loyal Nationwide Customers Miss £100 – Fairer Share rules, activity details.
↩︎ - Express: Nationwide Bonus Rules Customers Hate – Switch offers, customer complaints.
↩︎ - Cambridge News: Millions Nationwide Customers Miss Out – Stats on who missed out, customer stories. ↩︎
